Posting well written informative content on LinkedIn is one of the most effective ways to engage your audience and generate traffic to your site. LinkedIn is considered the best platform for publishing lead generating content.
The benefits are numerous and include:
There are various ways to share content on LinkedIn, we are going to concentrate on status updates and publishing articles.
First it’s essential to create awesome content. There is a formula that all the best content marketers use.
A clicky headline is vital to getting a lot of people to actually read your post. There are literally millions of posts being uploaded all the time and what’s the first thing you see when you scroll through any news feed? The headline!
Follow this formula to write awesome headlines for your post:
Example 1. Starting with a number – 6 Incredible LinkedIn Strategies To Generate Inbound Leads.
Example 2. Using a trigger – Are you using these 6 awesome linkedIn lead generation strategies?
Number first – Numbers are effective at providing a clear expectation for the reader so they know what they are getting into. Numbers establish predictability which is crucial in a world bombarded by information. Interestingly it seems the larger the number the bigger the reach.
Or Trigger word – What, why, how or when to start the headline. Questions are effective triggers to engage the reader.
Use emotive adjectives – Awesome, incredible, easy, free, essential, fun, simple, effective etc are emotive words used to make your headline pop.
Keyword – The subject of the post
Promise – Make a bold promise and deliver on that promise. Be creative and distinguish yourself from your competition.
Must be easy to read and flow seamlessly into the next line. The goal is to get the reader interested in the post.
Content optimised for easy digestion:
The average reader skims through posts so it essential to structure your content accordingly.
Your content needs to add value to your community. The goal is to improve on content that has already been published on the subject you are writing about.
Start by researching the competition:
Ask yourself these 3 questions:
Cut out unnecessary content:
Using Status Updates To Share Your Content:
Status updates or network updates as LinkedIn refers to them are “short form” posts. Sharing updates keeps you visible to your network. It’s important as with posting in groups, to remember that LinkedIn is a professional network. Don’t post anything you wouldn’t share at a networking meeting.
Status updates are best used to share links, images or websites of other peoples content.
When posting include a short message in the update box regarding the content you’re posting. This demonstrates that you understand the content.
Get the most out of your updates:
Publishing Long-Form Content:
Posting long form content is a great opportunity to establish yourself as a thought leader. Publishing well written posts which speak to peoples interests will increase your exposure, grow your network and drive targeted traffic to your site.
When posting your own content follow these guidelines:
Drive traffic to your site:
Use long-form LinkedIn posts to drive traffic to your site by including a call to action in your posts. Insert a link which offers value to your reader.